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I look forward to the possibility of working together to bring your digital and social media strategies to life...
Professional Experience
Web Content, Digital, Social & E-commerce Manager
NBC Universal
Miami, FL
08/2019 - 01/2024
Multimedia Content Creator
VIX
Miami, FL
11/2018 - 12/2019
Brand Content
Creator
Rebtel-Beyond Borders
Miami, FL
06/2018 - 11/2018
Multimedia Video Journalist
Cox Media
Miami, FL
10/2016 - 11/2017
Multimedia
Editor
IBT Media-Latin Times
Miami, FL
09/2015 - 04/2016
Communications Consultant
Thinking Heads
Miami, FL
05/2015 - 09/2015
Corporate Social Responsibility Internship
Viacom, MTV
Miami, FL
05/2013 - 08/2013
PR & Marketing
Coordinator
Estefan Enterprises
Miami, FL
07/2008 - 08/2011
Over the past years, I had the privilege of sharing my ideas and expertise as a project manager and leader in digital media, social media, production, management, and technology. This journey has allowed me to engage with thousands of business professionals and digital leaders from some of the world’s most innovative companies.
Education and Training
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Bachelor of Arts: Mass Communication & Journalism, Florida International University, Miami, FL
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Associate of Arts: Mass Communication & Journalism, Miami Dade College, Miami, FL
Languages:
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English: Native/Bilingual
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Spanish: Native/Bilingual
Business & Technical Skills
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Web Management and Content Strategy
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Analytics and Reporting (Semrush, Google Analytics, Chartbeat, Shareablee)
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SEO
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Strategic Planning and Management
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E-commerce
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Social Media Management (Social Flow, Adobe Analytics, Later, Sprout Social)
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New Business Development
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CMS Systems: Drupal, Wordpress, Nebula
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Copyediting and Proofreading
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Editing Tools: Adobe Premiere Pro & Photoshop
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Strategic Brand Management
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Teams Communications: Slack, Microsoft Teams, Zoom
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Workflow Optimization
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Traffic Monitoring
About Me
With over 12 years of experience in the entertainment industry, I, Juliana Barrera, have established myself as a skilled and creative multimedia journalist and editor. My passion for storytelling and my expertise in digital media have propelled me to success in various roles throughout my career.
In my latest role, I served as the Digital & Social Entertainment Manager for NBCUniversal Telemundo. In this capacity, I oversaw the digital and social media presence of the network's entertainment division, managing daily show accounts on platforms such as TikTok, Facebook, Instagram, and Twitter. My work significantly boosted engagement, increased revenue and profitability, and grew followings on these platforms, demonstrating my ability to develop content that resonates with audiences across a variety of social and digital media channels.
I also have extensive experience in producing video content for high-profile media companies such as Premios Billboard, Latinx Now, Miss Universe, VIX, IBT Media, and Cox Media Group. As a bilingual graduate of Florida International University, where I majored in mass communications and minored in psychology, I am passionate about using my expertise in mass communication and psychology to engage with audiences in new and innovative ways.
Outside of my professional endeavors, I enjoy traveling, practicing yoga, and am deeply passionate about movies. These hobbies inspire my creativity and provide me with fresh perspectives that I bring to my work.
Juliana Barrera