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Throughout my career, I’ve had the privilege of interviewing a diverse array of high-profile celebrities, including Jennifer Lopez, Salma Hayek, Gerard Butler, Lily James, Eva Longoria, Eugenio Derbez, Richard Roundtree, Tyler Perry, Priyanka Chopra, Benicio del Toro, Jennifer Garner and many more. These interviews have provided me with valuable insights and a deep understanding of the entertainment industry.

Celebrity Interview Highlights

Digital Communications Strategist | Juliana Barrera
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Social Media and Digital Highlights for Telemundo’s 2023 Billboard Latin Music Awards

  • Digital and Social Views: 74.3 million views across on-domain platforms, Peacock, social accounts, and YouTube, reflecting a +150% increase compared to 2022.

  • Social Interactions: Ranked as the #1 program across all television with 3.1 million total interactions and 3 million video views on Facebook, Instagram, X (formerly Twitter), and YouTube.

Social Media Growth:

  • Increase in Social Engagements: +282% growth, with 5.1 million total interactions for exclusive digital coverage across platforms including Facebook, Instagram, X, TikTok, and YouTube.

  • Trending Topic: #Billboards2023 was a top trending topic in music entertainment on X.

Special Collaborations and Highlights:

  • Marc Anthony and Pepe Aguilar Collaboration: The premiere of “Ojalá Te Duela” was broadcast live and streamed simultaneously across Telemundo’s and both artists’ Instagram and Facebook accounts, reaching 290,000 fans and generating 13,700 interactions.

Source Information:

  • Data from Nielsen, Adobe Analytics, Shareablee, and Talkwalker Social Content Ratings (as of 10/5/23).

Key Achievements in Social Media and Digital Engagement

Digital and Social Media Highlights for the 2022 Latin American Music Awards

  • In 2022, I played a key role in managing digital and social media campaigns for the Latin American Music Awards, working with brands such as Garnier Fructis, Topo Chico Hard Seltzer, Toyota, Verizon, and Vrbo to deliver engaging content and live updates across various platforms.

  • Garnier Fructis: Highlighted the Collaboration of the Year Award and provided live updates on Twitter, ensuring fans stayed engaged throughout the show.

  • Topo Chico Hard Seltzer: Sponsored the show’s first livestream on Peacock and utilized NBCU’s picture-in-picture commercial innovation to keep audiences updated on performances and wins.

  • Toyota: Featured a musical journey with Jay Wheeler in a Toyota Corolla Cross, shown during the awards show on Telemundo and streaming on Peacock.

  • Verizon: Conducted pre- and post-show livestreams on Twitter, focusing on the New Artist of the Year award and engaging fans throughout the event.

  • Vrbo: Made its debut with a first US Hispanic campaign and provided pre- and post-show livestreams on Twitter to keep viewers connected.

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 Social Media Highlights for NBC Telemundo

In my previous role at Telemundo, I managed a range of high-profile social media accounts including En Casa con Telemundo, Al Rojo Vivo, Hoy Día, and La Mesa Caliente across platforms such as Facebook, Instagram, X, and TikTok. I spearheaded the creation of TikTok accounts from the ground up for these shows, developing and executing creative and engaging content strategies that not only built a robust online presence but also successfully monetized these channels. Collectively, these accounts reached over 10 million followers, demonstrating my ability to drive substantial audience engagement and revenue through innovative social media tactics. This experience has significantly enhanced my digital portfolio, showcasing my

expertise in managing and growing large-scale social media platforms.

  • En Casa FB, IG and X : @encasacontelemundo

  • Al Rojo Vivo  FB, IG and X:   @alrojovivo

  • Hoy Día FB, IG and X :  @hoydia

  • La Mesa Caliente  FB, IG and X :  @lamesacaliente

  • Premios Billboard FB, IG and X:  @latinbillboards

  • TikTok Handles:

  • @Telemundo

  • @En CasaconTelemundo

  • @Hoy Día

  • @Al RojoVivo

  • @La Mesa Caliente

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